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The Origin Story: In 1991, Barry Barr, a fishing boat captain off the Alaskan coast, lost his hat to a gust of wind. This inspired him to create a hat that wouldn't fall off. Nearly 30 years later, the same family still hand-cuts and hand-sews the hat in Seattle, ensuring its longevity.
Craftsmanship and Quality: The hat is constructed with attention to detail using premium materials. The beefy nylon tubular webbing has a 4,000lb breaking point and a KAVU d-ring adjustment. It features five 43-stitch bar tacks and a tough polyurethane bill. The heat-laminated underbill and four-panel design are secured with 1" grosgrain-covered internal seams, ensuring long-lasting performance.
Environmentally Conscious: This year, the hat is made from 100% certified organic cotton, an environmentally conscious choice for outdoor enthusiasts. The organic cotton fabric is durable and soft, perfect for all conditions.
Perfect Fit: Available in S, M, and L, the ALPHA Easy fit hat has head circumferences of S (22.5”-24"), M (23.5”-25"), and L (24.5”-26”). With a low-profile, 3.5" crown height and a slight curved bill in black, it offers a classic look suitable for all occasions. The patterned nylon tubular webbing and KAVU adjustment make it easy to find the perfect fit.
Durability and Strength: Designed for ruggedness and reliability, this hat is perfect for outdoor enthusiasts and adventurers. Its four-panel design, 1" grosgrain-covered internal seams, and heat-laminated underbill provide excellent protection against wear and tear. The beefy nylon tubular webbing with a 4,000lb breaking point and five 43-stitch bar tacks ensure the hat stays securely in place, even in harsh conditions.